About the BlogPaws Team
Chloe DiVita
Hi there. I’m Chloe (rhymes with Joe, not Joey). I’ve always been someone who sees the potential in others, even when they don’t see it themselves.
At 23, I started my first company without a college degree or any clue, but I learned by doing. I graduated Magna Cum Laude at 28 and went on to start several other businesses, including BlogPaws. My passions, personally and professionally, blend purrfectly as CEO of BlogPaws and a leader of the PetBiz Collaborative.
Everything to do with running an online business I also learned by doing. I’ve helped hundreds of pet-focused small businesses grow their online presence. Whenever there are obstacles, I’ll be your biggest cheerleader. Plus, I can help you overcome those obstacles.
Public speaking is another passion of mine that I got to embrace each year at the BlogPaws conferences. I even studied it to become a Speaker Coach. I’ve been Executive Producer for TEDxCambridge, a Performance Coach for Heroic Public Speaking, and I still coach speakers, leaders, and executives in creating transformational talks.
Jessica Shipman
Hey, I’m Jessica! I’m an Entrepreneur at heart who’s been active in the pet industry as a business owner and content creator for 11+ years. Like many of you, I enjoy wearing many different hats. My specialties involve everything from digital marketing to project management, photography to web development, and SEO to mastermind facilitation.
I’ve always been passionate about making connections, bridging gaps, growing community, and encouraging collaboration. Each of these things have been an important focus of the businesses that I have created, grown, and even sold. That and creating quality content on a search friendly and optimized website. The first site I created in the pet industry, Beagles & Bargains, still brings in regular traffic (without much new content), thanks to SEO.
As CMO of BlogPaws, I get the pleasure of empowering small pet businesses to create amazing SEO-focused content to reach more pet people, and to continue to help pets – and that brings all my passions together.
Britt Kascjak
Hi, Britt here. I have long had a love for the world of content marketing. Over the past 15+ years, I’ve worked as a freelance writer and content creator in several industries including outdoor travel, small business marketing, and, of course, pets!
In addition to writing high-quality content for other sites, I maintain a portfolio of 7 websites, 3 of which are in the pet industry: Shed Happens, The Kas Pack, and Lucifer the Rescue Pup. I also run a Facebook group of over 15K members dedicated to outdoor travel with pets in the province of Ontario. Ask me how I grew my newest website quickly with SEO-focused content!
As the Director of Content & SEO with BlogPaws, I recently started to expand my content creation into the world of video (with a little nudging from Chloe) both in short form video on social and the launch of a YouTube channel.
Christy Castillo
Hi, I’m Christy! I’ve worked in the pet industry for 7+ years as a freelance video editor, cinematographer, and graphic designer. Brand guidelines are my happy place and I’m most in my element when my work involves dogs.
As the Director of Brand & Creative at BlogPaws you can find me behind the scenes designing, creating, and herding cats (making sure everyone stays on brand). I have a soft spot for hounds (specifically beagles) and a special interest in how dogs see the world and communicate with their people. You can follow my adventures on Instagram @hounds.around.
Join the PetBiz Collaborative now!
